Uncover Hidden Intent with AI-Powered Conversation Analysis

Predict Buyer Readiness Based on Actual Conversations

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Forecast identifies buyer intent and readiness to purchase

Unlike other intent data providers, FORECAST is based only on actual conversations – not on searches, downloads, page visits or other opaque signals. It is based at the conversation and contact level rather than whole company URL for more precise identification of a decision maker. Forecast is cookie-proof and fully compliant with GDPR and other regional data compliance regulations.

Forecast can be implemented alongside any existing technology and marketing platforms. The commercial agreement is a subscription model based on the number and length of calls analysed.

The AI model identifies the subject (product or service category) and analyses the content and meaning of conversations, identifying where a potential customer is interested in a particular product or service. Further modelling identifies where they are in the funnel (unaware, aware, interested, considering, evaluating).

Key features & benefits

AI-Powered Call Analysis

Leverages advanced AI algorithms to analyse the content and sentiment of conversations.
Transcribes and summarises conversations accurately and identifies key phrases, topics, and customer sentiment.

Buyer Intent Prediction

Accurately predicts buyer readiness to purchase across different stages of the sales funnel (unaware, aware, interested, considering, evaluating).
Identifies high-value leads with a high probability of conversion

Conversation Focus

Unlike other intent data providers, FORECAST relies solely on actual conversations.
Provides a more accurate and nuanced understanding of buyer intent compared to website tracking or other indirect signals.

Decision-Maker Level Analysis

Focuses on individual conversations and decision-makers within target accounts, providing more precise insights than company-level analysis.

Actionable Insights

Delivers actionable insights that empower sales teams to prioritize leads, tailor their approach, and close deals more effectively.

How does it work 

Transcription & translation

The conversations are transcribed into text format. Translation into English. (Other languages available)

Concentration

Robot detection to remove answerphone recordings, conversations with gatekeepers, and other extraneous information. Contact audio isolation. Summarise version of the text is made available.

Consent

Robot detection to validate that consent for marketing and for recording/storage have been collected.

Keywords

Identification of brands, products and categories of interest. These are classified according to your main topics, under which there are more granular classifications.

Sentiment

Content analysis of engagement and sentiment:
Interested
Uninterested
Positive / Negative / Neutral

Plans

Identification of budget and timescale if mentioned

Funnel

Modelling where the company is in the funnel: unaware, aware, interested, considering, evaluating.

Feedback

Based in our secure Azure portal, we take a regular data feed from you, and return a file with outcomes for insertion into your CRM or other system. The ML model provides continual improvement based on your feedback.

Success story

How BNZSA Streamlined Sales with Forecast and AI

BNZSA, a marketing leader, significantly improved its sales efficiency by implementing Forecast. By analyzing call recordings with AI, Forecast reduced quality control time by 50% without compromising data accuracy. This enabled BNZSA to enrich their CRM with valuable customer insights, leading to more targeted campaigns and improved sales outcomes.
Learn how we did it

Uncover Hidden Intent with AI-Powered Call Analysis

Predict Buyer Readiness Based on Actual Call Recordings
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