Decision Science for a Data-Driven World

We use AI and advanced analytics to help you make smarter business decisions.

“Sometimes you make the right decision, sometimes you make the decision right”

Phil McGraw

Our products

We put data behind decision making, accurately predicting which marketing actions and strategies are the most likely to succeed

Make your big decisions with confidence

Data Driven Insights

Analyzing data to uncover patterns, trends, and meaningful information that can be used to make informed decisions. We collect, organise, and interpret data from various sources to give comprehensive, holistic solutions.

AI-Powered Solutions

Advanced technologies that leverage artificial intelligence to automate processes, make predictions, and learn from data.

Custom Solutions

We provide individual care that is tailored to each client's needs by employing AI to improve customer experiences through sentiment analysis for better communication, predictive capabilities to inform decision-making, and performance evaluation.

About Big Decisions

Decision Science to Marketing decision

Big Decisions (BDS) is a Decision Science developers company. We use AI technology to support business and marketing decision making using data and data products.

We help our clients spend their marketing revenue as efficiently as possible. By learning about their needs, determining which customers to target with the most pertinent content, improving communication and engagement, and forecasting how to maximize the return on marketing spend, they maximise efficiency and performance.

Learn more

Watch Big Decisions in action

Our case studies are self-explanatory. In besides processing and analyzing data for decision-making, we also study our clients and tailor the decision-making process to meet their needs. See what our successes have to say about us.

See how BNZSA streamlined sales with Forecast

Learn how we did it

Ready to unlock the power of AI for your business? Schedule a free consultation today and see how Big Decision Science can help you achieve your goals.

Book a meeting