Make your big decisions with confidence

Decision science puts data science, analytics and AI behind decision making.

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On The Call provides real-time coaching & automated note-taking for call agents

On The Call provides real time prompts to call agents for improvement in call efficiency, communication and compliance. Calls are transcribed and summarized to free the agents from note taking.

As the call proceeds, the agent sees relevant prompts that support the conversation: these might include reminders of basic compliance questions or suggestions of products and services to discuss.

The call audio is passed via an API to our nodes which run several models concurrently to analyze what is being said, and identify which prompt to promote. For compliance the caller will see as they complete the checklist.

Key features & benefits

Efficient Prospect Prioritization

Focus sales efforts on high-potential, high-value leads.

Predictive Prospect Insights

Predict prospect value, lifetime value, and growth potential.

Propensity to Buy Modeling

Identify customers most likely to purchase

Persona-Based Communication Strategies

Tailor communication based on individual decision-making styles.

Customer Journey Optimization

Streamline and accelerate the customer journey

Performance & Marketing Optimization

Maximize marketing ROI through data-driven insights.

How does it work 

Business understanding

Decision Science begins by collaborating with you to understand your specific business objectives and the key decisions you need to make. This involves identifying the areas where data-driven insights can have the greatest impact, such as prospect prioritization, customer journey optimization, or marketing campaign effectiveness.

Data collection and integration

Your data is gathered and integrated for analysis, including CRM, marketing platforms, sales databases, and website analytics. We identify crucial data points and ensure secure collection and formatting.

Custom model development

Big Decisions builds a custom AI model tailored to your needs and data. It uses techniques like predictive modeling to address your challenges, such as prospect prioritization.

Analysis and insight generation

The custom model generates insights like prospect scores, value predictions, customer segments, journey analysis, and campaign performance metrics.

Actionable recommendations

Decision Science provides you with clear, concise, and directly actionable recommendations based on the data-driven insights. For example, you might receive recommendations on which prospects to focus on, how to personalize your communication, or how to optimize your marketing campaigns.

Ongoing monitoring and refinement

Decision Science is an iterative process. The models are continuously monitored and refined based on new data and feedback, ensuring that the insights remain relevant and effective over time. This ongoing optimization helps you adapt to changing market conditions and achieve your business goals.

Gain the confidence to make impactful decisions

Discuss your specific needs with us and discover the tailored Decision Science solution for you.
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