Business decisions are complex, obscure and involve many parties. By understanding the people behind the decisions, we can support them with the information and communication styles they prefer, building better relationships and improving effectiveness in marketing.

We have developed an exciting methodology in combination with academic research which is able to identify personality types from speech pattern and content. This enables us to ‘type’ a personality just by listening to them.

The personality types, which are unique to Big Decisions, focus on their decision making process: some like very detailed information and some a simple overview; some like to talk more and some to listen more; some make decisions emotionally and some more on the basis of fact. These and many other key pieces of information can be used to support them, build better relationships and move them towards a decision.

To help your BDRs, marketing and sales teams, we have developed communication plans which work for each personality type. We tell you how to talk and to listen; how to present decision makers with information; how to move them through the funnel stages efficiently but without them feeling rushed, and how overall to create positive mutually beneficial conversations that generate sales.