Improve marketing performance with decision maker personas

Improve marketing by knowing the people behind business decisions and their preferred communication.

BIG Personas are descriptions of personal types, based on the Myers-Briggs methodology, applied to business decision makers

Business decisions are complex, obscure and involve many parties. By understanding the people behind the decisions, we can support them with the information and communication styles they prefer, building better relationships and improving effectiveness in marketing.

We have developed an exciting methodology in combination with academic research which is able to identify personality types from speech pattern and content. This enables us to ‘type’ a personality just by listening to them.

The personality types, which are unique to Big Decisions, focus on their decision making process: some like very detailed information and some a simple overview; some like to talk more and some to listen more; some make decisions emotionally and some more on the basis of fact. These and many other key pieces of information can be used to support them, build better relationships and move them towards a decision.

To help your BDRs, marketing and sales teams, we have developed communication plans which work for each personality type. We tell you how to talk and to listen; how to present decision makers with information; how to move them through the funnel stages efficiently but without them feeling rushed, and how overall to create positive mutually beneficial conversations that generate sales.

Key features & benefits

Accurate Decision-Maker Profiling

Provides precise insights into the personality and communication styles of business decision-makers.

Persona-Driven Communication Guidance

Delivers specific strategies for tailoring communication to each persona, enhancing engagement.

Sales Team Empowerment

Equips sales teams with actionable communication plans to optimize interactions and improve conversion rates.

Targeted Marketing Optimization

Enables the development of marketing campaigns that resonate with specific persona preferences, maximizing campaign effectiveness.

Efficient Prospect Navigation

Facilitates smoother and more efficient progression of prospects through the sales funnel by aligning with their communication and decision-making styles.

How does it work

Data-Driven Personality Analysis

Big Personas begins with a comprehensive analysis of audio recordings and behavioral surveys. Our AI technology dissects speech patterns and conversation content to understand how individuals communicate and make decisions.

Precise Persona Identification

Using the Myers-Briggs methodology adapted for business leaders, our AI identifies distinct personality types, focusing on their decision-making processes, communication styles, and information needs.

Detailed Persona Profiling

Based on the identified personality types, we create detailed profiles that reveal how individuals prefer to interact, their ideal pace, what to avoid, and their information preferences.

Customized Communication Planning

We develop customized communication plans tailored to each persona, providing actionable guidance for BDRs, marketing, and sales teams on how to effectively engage with different personality types.

Team Enablement

These communication plans are integrated into your sales and marketing processes, and your teams are trained to recognize and apply the appropriate strategies for each persona.

Performance Optimization

We continuously monitor performance and refine communication strategies based on real-world results and feedback, ensuring that the AI models and persona profiles remain accurate and effective.

Drive marketing performance through Persona insights

Understand decision-makers, adapt communication, and boost marketing results

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