What about Big Decisions?

BDS began in 2021 with a vision to create products that enable our clients to fully exploit the value in their data. Our founders’ belief is that the marketing industry has forgotten the creativity and innovation that true data understanding can empower. We combine extensive industry experience, creative thinking, and the latest AI innovations.

Our team consists of data scientists, data engineers and psychologists. We combine experts with more than 20 years of experience, with dynamic and creative professionals in data science and engineering who know the latest technologies and bring fresh ideas. Our psychology function was formed to bring understanding of the decision making process and how best to communicate with and support different personalities

We have defined the decision making process from the customer point of view, understanding the logical and emotional drivers.

Within this process, we determine the information that we can collect an use, and separate the drivers and outcomes into those we can or can’t  influence. By focusing on information, drivers and processes where we have the facility to influence a purchase decision, we can optimise marketing efforts and improve performance.